The world’s two largest producers of liquid crystal displays (LCDs), Samsung Electronics and LG Display, are expecting large orders from Apple, which is looking to the display makers for the iPad 3, according to an article in The Korea Times.
Apple has begun testing Samsung and LG’s LCDs in China, where the two companies were required to produce screens with better picture quality and pixel density. The testing process should be completed during the third quarter, sources anticipate.
Though initial reports suggested the next tablet released by Apple would be dubbed the iPad 2 Plus, sources familiar with this new product claim the tablet will be called the iPad 3 and will feature an improved display to support quad extended graphics (QXGA). In addition, the screen will have a new resolution of 2048 x 1536 with a 4:3 aspect ratio. The original iPad and iPad 2 have a screen resolution of 1024 x 768.
This deal comes at an interesting time for Apple, as the company has been trying to reduce its dependence on Samsung to provide vital components, such as flash memory chips, processors and LCDs, for its devices. The two corporations have been battling in court since Apple filed a patent infringement suit against Samsung for allegedly copying the look and feel of its iPhones and iPads.
Apple has already begun to move away from Samsung for memory chip production, looking towards Taiwan Semiconductor Manufacturing Company (TSMC), the world’s largest contract chipmaker, for its orders, according to the report.
Despite this loss, Samsung officials are not worried about losing Apple’s demands for screens, claiming quality comes foremost for the Mac maker.
"We aren’t affected significantly by Apple’s changing approach. Apple is first and foremost about product quality, and while it may find other manufacturers to provide customized chips for its new products, the same can’t be said about LCDs,’’ said a senior Samsung executive, asking not to be named.
Source: The Korea Times
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