According to new research by a market-analysis firm, Apple, Amazon, and Samsung are the top three tablet brands in the United States, but will these companies keep enjoying huge annual increases in shipments? Maybe not.
Not surprisingly, Apply takes the biggest share with 42%, while Amazon claims 24% and Samsung 11%, says a report from Kantar World Panel.
While the Apple iPad is the most popular tablet, it also appears it’s the most engaged with as well. Kantar’s report indicates that 32% of iPad users say they use their tablet constantly throughout the day, while 24% of Samsung Galaxy Tab and Note users claim to use their devices constantly throughout the day. Amazon brings up the rear, with 10% of Kindle Fire users claiming constant use.
No matter what kind of tablet it is, about 40% of users say they engage with their device at least once a day.
Tablet Saturation Approaching?
While tablet sales have drastically increased in the last few years, Kantar’s report — which focused solely on personal tablet use, excluding enterprise sales — now indicates the market is becoming saturated and manufacturers are unlikely to see another huge yearly growth in tablet sales.
According to Kantar’s research, which includes data from over 240,000 Americans, tablet penetration in the United States reached 37% in the fourth quarter of 2013, a 54% increase over last year’s figure. However, growth is slowing, and 53% of U.S. consumers said they would not be purchasing a tablet in the next 12 months and another 34% were unsure if they’d buy a tablet in the coming year.
Of those who indicated they were undecided about purchasing a tablet in the next 12 months, 47% stated high prices to be the reason for their uncertainty. However, Kantar’s report states average tablet prices have been decreasing, which could pull in some of those undecided consumers. In the fourth quarter of 2012, the average tablet price was $326, while that figure dropped to $300 in Q4 2014.
Among consumers who stated they would not buy a tablet in the next year, 72% claimed being happy with their current laptop/PC as their reason for rejecting tablets. Forty-two% said they just aren’t interested in tablets, and 31% said they don’t see the point in owning a tablet.