The price for Android tablets is expected to keep dropping. While that is good news for consumers, it’s also expected to be a benefit for Microsoft’s Windows RT.
In recent months, Amazon, Google, and Barnes & Noble have all introduced tablets with low prices for their respective feature sets. For example, the Google Nexus 7 is a powerful device for just $250. The prices are so low because those three companies are not interested in making a profit from the hardware, as the tablets are tied into these companies’ stores for book, music, and video.
Analysts at CCS Insight are predicting this trend to continue, to the point where it says that Amazon, Google, and Barnes & Noble will all introduce tablets that sell for under $100 next year.
“The move effectively kills any opportunity for pure-play hardware manufacturers to profitably compete with Android tablets, forcing them to consider Windows RT,” said the analysts. Companies that need to make a profit on their tablets just won’t be able to compete.
Microsoft’s Windows RT is just about the only option for companies who want to make an inexpensive tablet that doesn’t run Android. The other mobile operating systems — like Apple’s iOS — are proprietary and not open to licensing.
The launch of Windows RT was just a couple of months ago, and it is still getting off the ground. Like all the new versions of Windows, it uses Microsoft’s tiles-based interface that is receiving a luke-warm reception. Still, companies like Samsung might be giving it a hard look.