When the Kindle Fire entered the tablet market, most speculated that it had the potential to compete with the Apple iPad. Judging from the most recent numbers, Amazon hit that potential.
According to iSuppli, a research firm, the Apple iPad was first in terms of tablet market share during the fourth quarter, with the Amazon Kindle Fire coming in at a distant second. However, Apple’s share dropped from 64 percent in the third quarter of 2011 to 57 percent in the fourth quarter. The Amazon Kindle Fire debuted in the fourth quarter and managed to take a 14 percent share of the market, causing Apple’s number to drop.
During the holiday season, Apple shipped at least 15.4 million iPads, while Amazon shipped 3.9 million Fires. Both numbers are considerably high and both shows that the tablet market is growing at rapid pace.
The research firm predicts that release of the iPad 3 will help Apple take back some of the market that it lost over the past few months.
The Samsung Galaxy Tab and the Barnes & Noble Nook tablet took third and fourth in the market comparison with 8 percent and 7 percent shares, respectively.