Amazon Kindle Fire More than Half Android Tablet Market, comScore Claims

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The Amazon Kindle Fire now has more than half of the Android tablet market, according to market research firm comScore. The $200 Amazon tablet held a 54.4% share as of February 2012, up from 29.4% in December.

Kindle FireThe Samsung Galaxy Tab devices, which range in size from 7 to 10.1-inches, own 15.4% of the market, which is down from 23.8% in December. The Motorola Xoom and ASUS Transformer come in next, with 7% and 6.3% of the market, respectively.

While the Amazon Kindle Fire runs Android, it does not run a traditional version of the mobile operating system. Amazon heavily tweaked the OS, making unrecognizable, and Amazon relies on its own Appstore for Android for Fire apps and its own content offerings for movies and music. The Kindle Fire does not have access to Google services, including Google Play and Google Maps.

The other tablets to make the cut include:

  • Toshiba AT100 (Thrive), 5.7% (percent of market as of February 2012)
  • Acer Picasso, 4.3%
  • Acer Iconia, 2.1%
  • Dell Streak, 1.3%
  • Lenovo IdeaPad Tablet K1, 1.2%
  • Sony Tablet S, 0.7%
  • Other, 1.6%

Not on the list is the Barnes & Noble NOOK Tablet, which is similar to the Kindle Fire with its low price tag and proprietary Android operating system. It may account for a chunk of the “Other” tablets listed, but Barnes & Noble has touted successful sales figures, though it has been reluctant to release hard data.

Source: comScore



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