There’s good news and bad news for those getting one of Amazon’s second-generation Kindle tablets. You won’t have to look at advertisements when using the devices, but you’ll have to pay a bit to avoid them.
When the wraps came off of the Kindle Fire HD and the updated original Kindle Fire a few days ago, many people were probably surprised by the low prices. What they probably didn’t realize was that the cost was being subsidized by ads that will appear on the lock screen and the home screen.
When word of this got out, not surprisingly, there were a few complaints — if “a few” is the same thing as “a huge flood”. That’s why Amazon has announced a change in policy, and is going to allow customers to opt out of these ads.
However, there’s going to be a cost. There will be a $15 charge.