Amazon Orders 5 Million Kindle Fire Units for 2011

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As we get closer to its release, the Kindle Fire appears to be picking up more steam as Amazon has increased its orders for the tablet once again, according to a new report. 

Amazon Kindle FireWith consumer pre-orders for the device remaining strong, Amazon has recently increased its Kindle Fire manufacturing orders to more than five million units before the end of 2011, as the company estimates that demand for the Kindle Fire will gain more momentum at the end of the year. Previously, the online retailer raised its order volume to four million units in the third quarter, up .5 million from its original order. The report from DigiTimes cites a few upstream component suppliers as sources. Amazon’s current upstream partners include Wintek, Chunghwa, Picture Tubes (CPT), LG Display, Ilitek and Quanta Computer, among others. 

Is Amazon’s recent surge of units part of the company’s effort to boost Fire sales prior to the rumored 2012 release of a second generation Amazon tablet? Or perhaps the Kindle maker wants to guarantee a hefty supply of inventory for when Barnes & Noble releases its NOOK Tablet. Both offering 7-inch displays and 1GHz processors, it will be interesting to see how the $199 Fire competes with the $249 NOOK. 

Source: DigiTimes



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