Amazon has upgraded the software for its popular Kindle for iPad and Kindle for iPhone and iPod touch to support embedded video and audio clips within its Kindle books.
The new facilities allow publishers to insert supportive video and narrative audio into digital publications, as well as augment theses with sights and sounds that expand the user experience, says a spokesman for Amazon.
“Advancing our content in this manner is important for our authors and our readers and it will raise the bar on what digital reading can offer for years to come,” adds Peter Balis, Director, Digital Content Sales, for online and printer publisher Wiley.
Video clips and content are expected to be a major content for the iPad and tablet PCs in general. Right now, about 62% of adult internet users have watched online video on a video-sharing website, up from roughly 33% in 2006, according to report on the Internet and video use in the U.S. recently released by the Pew Research Center.
Approximately 19% of online adults use video-sharing sites on a typical day (compared with 8% in 2006). Nine in ten 18-29 year olds taking part in the study also admit to viewing video content on the Web, while 36% of these people watch online video on a daily basis, notes the study.
The first books to take advantage of the technology include Rick Steves’ London by Rick Steves and Together We Cannot Fail by Terry Golway. Others include Rose’s Heavenly Cakes, with video tips on preparing the perfect cake, and Bird Songs, featuring audio clips that relate the songs and calls to the birds’ appearances.
“In the new Kindle Edition with audio/video of Rick Steves’ London, the embedded walking tours allow customers to listen to Rick as they explore the sites of London,” said Bill Newlin, publisher of Avalon Travel. “Rick’s narration adds depth to the reader’s experience, while listeners can follow the routes more easily with the text.”
The audio and video content upgrades can be downloaded from www.amazon.com/kindleapps.