Analysts Predict Businesses and Microsoft Windows Will Account for a Growing Share of Tablet Sales

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Businesses are going to increasingly adopt tablets in the coming years, according to a report from market-analysis firm IDC. This will help Microsoft Windows cut into the huge lead Apple’s iPad has in the commercial tablet market.

The firm’s analysts predicted that while education has accounted for most commercial tablet sales to date, in the future increasing numbers will go to small, medium, and large businesses around the world.

Last year, IDC says that commercial tablets sales were just 11% of the total. By 2018, that figure is projected to grow to 18%.

“The choice of operating system will be a key differentiating factor when it comes to success in the commercial segment,” said Jitesh Ubrani, Research Analyst, Worldwide Tablet Tracker. “Though Android and iOS will remain dominant, we expect Windows-based devices to capture more than a quarter of the market as its benefits become apparent thanks to growing adoption of 2-in-1s.”

IDC’s predictions include not just traditional tablets like the Microsoft Surface Pro 2, but also devices that come bundled with keyboards, like the Asus Transformer Book T100.



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