Apple iPad Air Off to a Strong Start; Outselling iPad mini

by Reads (1,643)

The iPad Air was Apple’s top-selling tablet last quarter, according to a survey of U.S. consumers. It reportedly even outsold both versions of the iPad mini combined.

Apple iPad AirConsumer Intelligence Research Partners (CIRP) surveyed 500 consumers in the U.S. who had purchased an iPad, iPhone, or Mac in the October-December period.

The research company found that the iPad Air accounted for 41% of all tablet purchases by those surveyed. This device became Apple’s flagship tablet in November.

In second place at 25% was the original iPad mini, which launched in 2012, but Apple kept around as a lower-cost alternative when the iPad mini with Retina debuted last fall.

Production problems meant the supply of the new, high-resolution iPad mini was never able to meet demand, which could explain why it only had a 16% share in Q4.

“These results bode well for the new iPad models,” said Josh Lowitz, CIRP Partner and Co-Founder. “The new iPad Air and iPad mini with Retina display together account for well over half of all iPad sales in the quarter, even though they were available only for two months. iPad Air sold especially well given that Apple has three other iPad models for sale.”

Older models made up the rest of the quarter’s sales, according to the survey. The iPad 4 was available until the launch of the iPad Air, which was enough to give a 13% share. The nearly obsolete iPad 2 pulled in a 5% share.

Next week, Apple will reveal the total number of tablets it sold in the Oct-Dec period, but it never breaks that figure down by model. Thus, surveys like this one give some of the best pictures of how the different iPad versions are selling.

Fortune asked analysts for their predictions on how many tablets Apple sold last quarter, and the average was 25 million devices, up 10% year-over-year.   

Source: FortuneCIRP (PDF)



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