Apple iPad Dominates Enterprise Tablet Market, But Android and Microsoft Surface Coming on Strong

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While a large majority of companies are deploying software for the Apple iPad, there’s also strong interest in the Android-based tablets as well as the Microsoft Surface.

In the final two months of last year, the market-research firm Aberdeen Group asked 348 organizations about their plans for tablets. The results overall show strong interest in this class of device.

Aberdeen Group Enterprise Tablet DeploymentsApple on Top

Apple’s iPad had a strong lead, with 61% of respondents already deploying apps for this platform and 15% more planning to do so by the end of the year.

While the iPad is the dominant tablet in the enterprise, its rate of growth is slowing. This could be because nearly every company that’s going to support the iPad already does so, but it could be because interesting is shifting to other platforms. “If Apple does not innovate on the OS, it may impact enterprise acceptance and continued commitment to deploy apps on the Apple platform,” said Aberdeen’s research director Andrew Borg.

Android and Surface Growing Strongly

Google’s Android was a close second… or it will be soon. While only 40% of these organizations currently deploy Android software, 24% more intend to do so in the next twelve months.

At the time of the Aberdeen Group’s survey, Microsoft had just introduced the Surface RT and not yet come out with the Surface Pro, so the number of companies that had already deployed apps for this type of tablet was low — just 8%. Still, there was very strong interest, with an additional 35% of respondents saying they expect to be making use of this tablet by the end of 2013.

The BlackBerry PlayBook, on the other hand, is languishing. Only 15% of companies had apps for it deployed when the survey was conducted, and that number was expected to grow by only 6% in the ensuing twelve months.

The Aberdeen Group’s survey shows that the iPad is still going to be on top of the enterprise tablet market with 76% of companies gunuinly making use of this platform, Android won’t be that far behind at 63% and Microsoft Suface is going to be at 41% thanks to strong growth.


Source: CIO



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