Apple iPad Gets Top Honors in J.D. Power Owner Satisfaction Survey

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J.D. Power has conducted its second annual survey of satisfaction among tablet owners. As happened last year, Apple topped the list.

J.D. PowerThe maker of the iPad had a score of 836 out of 1000 possible points, and performed well in four areas: performance, ease of operation, styling and design, and features. J.D. Power gave Apple five out of five stars.

Amazon, which offers the Kindle Fire series, closely followed Apple with a score of 829. It performed particularly well in the cost factor. It got three stars.

Next in the rankings was Samsung, whose tablets got an 822 ranking and three stars.

Rounding out the top 5 were Asus at 818 and 3 stars and Acer at 784 and 2 stars.

Trends Among Tablet Users

According the J.D. Power’s research, 51% of tablet owners share their device with at least one other person. Nearly one-half (46%) of tablet owners have children who also use their device.

Those who have a tablet and a smartphone spend 36% more time browsing the Internet on their tablet than on their handset.

Tablets are also being used for business activities, with 20% of owners indicating they use their tablet for work.

Methodology

These findings are based on experiences evaluated by 1,857 tablet owners who have had the device for one year or less. The study was fielded in February 2013.

The study measures tablet owner satisfaction across five key factors (in order of importance): performance (26%), ease of operation (22%), styling and design (19%), features (17%), and cost (16%).

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