Will the Apple iPad become one of the most popular mobile devices in the history of the computer industry?
At least one market research company has made that lofty prediction, comparing its popularity and sales to Apples own iPod and iPod Touch, as well as netbooks and the Nintendo DS. Morgan Stanley Research, a division of the well-known investment company, looked at current iPad sales figures – now at more than two million worldwide and matched those to overall data from other consumer mobile devices. For example, the iPod only generated about 400,000 in sales the first 12 months of its existence, and the iPod Touch 8.6M after a year in the market.
The iPad, which is predicted to hit 16M in sales by Q1 next year, may even surpass the popular Apple iPhone, with 6.1M in sales over its first 12 months of availability, says the research company.
The impact of the iPad even goes beyond the numbers. The analysis suggests that most people, for example, are using it more as a computing device, which is why it has easily overtaken the iPad Touch in popularity and Web browsing prowess. The iPad has even reportedly eaten into netbook sales, which plummeted to 13% year-over-year in April and 45% in the first quarter 2010. Morgan Stanley believes overall tablet sales will overtake netbooks by 2012.
Source: Morgan Stanley