Apple iPad: The Tablet of Choice for Web Browsing

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The Apple iPad continues to dominate the tabletsphere, this time in web browsing, as a new study that looked at what tablet devices people were using to access their websites found that the iPad originates the most traffic, and at an astounding amount.

The popular device accounted for 98.1% of 29.5 million unique impressions, according to Onswipe, a company that specializes in creating touch-screen experiences for the Web. The study examined Onswipe’s web data for over 1200 sites from Sept. 13 to Sept. 20. Trailing far behind in second was the Samsung Galaxy Tab series with 1.53%, while the Motorola Xoom and the Amazon Kindle Fire accounted for minute .21% and .11%, respectively.

“The iPad is clearly a browsing device,” said Onswipe CEO Jason Baptiste.

The tablet even came out on top when compared to its smartphone brethren, as users were found to spend 56.9% more time per web searching session than iPhone owners, possibly signaling that a larger screen is preferred when surfing the Net. Despite having reasonably fewer units in operation, the iPad more than doubled the iPhone’s share of total web traffic, holding 54.5%, compared to the handset’s 19.05%.

As for Apple’s mobile operating system, it reigned supreme as well, with iOS owning 75.12% of total mobile content consumption, according to Onswipe, which can track device and engagement data via its platform. The runner-up was Android with 22.3%, followed by all other interfaces with 2.5%.

WTablet Users Web Browsing Habits hile the iPad found success among users browsing the Web, interestingly, Kindle Fire owners appear to be more engaged in their content, as they spent 79% more time per page visit relative to Apple’s group of tablet followers. Furthermore, Amazon’s 7-inch slate generated 138% more page views per visit compared to the iPad.

As more small form factor devices flood the market, perhaps the next study will show an increase in Internet browsing on compact slates.



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