Apple Sold a Record Number of Tablets Last Quarter

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Apple sold more iPad tablets last quarter than it had ever done before, with a year-over-year increase of almost 12%

Apple iPad Air, iPad mini with Retina DisplayThe company sold 26 million tablets during the Oct. to Dec. period, up from 22.9 million during Q42012.

This was the first quarter during which the iPad Air and iPad mini with Retina display were available. Apple did not break down how many of each model were sold, but a recent survey of tablet buyers in the U.S. indicated that the flagship iPad Air outsold both versions of the smaller and less expensive iPad mini combined.

UPDATE: The Average Selling Price (ASP) for the iPad line last quarter was almost exactly the same as from the previous quarter ($439 vs. $440), which indicates there was not a surge in sales of the more expensive iPad Air, but that the mix of high-end and mid-range devices remained essentially unchanged.  

As no other company publicly reveals how many tablets it sells each quarter, it’s difficult to compare exactly how well Apple is doing against its rivals. Still, based on their recent quarterly reports, there’s no room for doubt that the iPad outperformed both Samsung’s Galaxy tablets and Microsoft’s Surface.

During the quarter, Apple also sold 51 million iPhones, up from 47.8 million in in Q4 of 2012. The number of Macs also increased, to 4.8 million. All these sales pushed Apple to a quarterly profit of $13.1 billion on revenue of $57.6 billion.

Apple Q4 Sales 2010-2013



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