Apple Tops Tablet Market, Android Gaining

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Amid the recent excitement regarding Apple’s third quarter revenue, the mega company has another victory to celebrate; the corporation’s iPad dominated the tablet market with a 61.3 percent share in the second quarter. 

Android LogoHowever, unlike last year when pickings in the tabletsphere were slim, this time Apple faced competition from other OEMs and software makers, such as Google, whose Android OS is used in tablets from many vendors, including Samsung and Motorola. 

Android increased its year-ago market share from 2.9 percent to 30 percent, when at that time Apple controlled 94.3 percent of the market, Strategy Analytics said, as first reported on Reuters. 

Though Android poses as the biggest challenger to Apple, other companies, like Microsoft and RIM, have experienced their share of the market. Surprisingly, despite lacking a version of Windows software designed specifically for tablets, Microsoft picked up a 4.6 percent share of the market with devices like the HP Slate 500 and Fujitsu Stylistic Q550. While the PlayBook garnered only a 3.3 percent share. 

The PlayBook, which TabletPCReview claimed “beamed with potential” thanks to its solid build and stable OS, may have faced an uphill climb with an inadequate advertising campaign aiming to appeal to both enterprises and consumers. RIM faces another setback as the Wall Street Journal reports that Ryan Bidan, the former senior product manager for the PlayBook, has left the company to join Samsung Telecommunications America. 

Sources: Retuers and The Wall Street Journal 

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