ASUS and Acer Pushing Ultrabooks, Not Tablets, in 2012

by Reads (4,106)

A new report claims that hardware vendors will begin to move away from tablets and netbooks next year, to focus on ultrabooks instead, as an attempt to increase profit margins. 

ASUS Transformer PrimeReportedly, companies like ASUS and Acer will refocus on their notebook business, shying away from tablets as their current top priority. Even with both manufacturers releasing high-end quad core powered tablets recently, neither plans on competing against tablet market favorites like the Apple iPad and Amazon Kindle Fire next year. 

Despite notebooks raking in a gross margin of less than 4 percent last quarter, the market is expected to see an increase in 2012 when ASUS and Acer shift their focus back to the notebook business. With the current hard drive shortage rumored to improve by the second quarter of 2012 and the launch of Intel’s upcoming Ivy Bridge chipset, plus Microsoft’s Windows 8, the notebook/ultrabook industry could flourish once more. 

Source: DigiTimes via MyBroadband 

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