As part of introducing its Mobile Share plans later this week, AT&T is no longer offering subsidies on the cost of tablets, as these no longer need to be purchased with service contracts.
With this carrier’s new setup, customers can share a single service plan with multiple devices, sharing a pool of data with, for example, a smartphone and a tablet.
Devices gets subsidized only when customers sign multi-year service contracts. As each new subscriber will only need one contract, they can only get one subsidy, and that’s always on the phone that the shopper chooses.
As a result, the Pantech Element is now $400 — previously $300. The HTC Jetstream is $550.
Nevertheless, this isn’t a huge change, as AT&T never subsidized the price for the cellular-wireless versions of the Apple iPad.
AT&T is following in the footsteps of rival Verizon, who stopped offering subsidies on its tablets months ago.
More about Mobile Share
AT&T unveiled its new shared data plans last month, and they will go into effect this Thursday. These are tiered data plans, in which the price varies by how much data the user expects to transfer each month. Unlimited voice and texts are included.
A 1GB plan will cost $40 per month, while the 4GB, 6GB, 10GB, 15GB and 20GB plans will cost $70, $90, $120, $160 and $200 per month, respectively.
Including a tablet will cost a monthly fee of $10, with netbooks and laptops costing $20 per month. Customers interested in adding a smartphone to an AT&T Mobile Shared plan should check out the pricing breakdown below:
So for example a customer with a tablet and a smartphone, who wants 4GB of total data transfers a month, would pay $120 monthly, which breaks down as $70 for the 4GB data base plan, $10 for the tablet and $40 for the smartphone.
Unlike Verizon, AT&T is not making Mobile Share the only option for new users. They have the option