Ballmer Pegs ‘Sweet Spot’ for Microsoft Surface Pricing

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Microsoft Surface TabletMicrosoft CEO Steve Ballmer has spoken about the pricing of the company’s upcoming Surface tablet, albeit in general terms, but he is making it abundantly clear that this is no budget tablet.

“I think most people would tell you that the iPad is not a super-expensive device…[When] people offer cheaper, they do less,” said Ballmer when asked about the seemingly high price point of Apple’s tablet during an interview with the Seattle Times, and whether or not the Surface will compete with it on that front. “They look less good, they’re chintzier, they’re cheaper.”

Ballmer went on to say that the Surface could run anywhere between $300 to roughly $800, because that’s “the sweet spot.” He claimed that Microsoft has a competitive product “from the features perspective” but made no such claims about the pricing, indicating that perhaps those who intend to buy the Surface should be ready to shell out iPad-levels of money, if not more.

If anything, Ballmer seemed to be preemptively defending Microsoft’s case for a high final price point for the Surface, suggesting that it indicated a higher-quality product. “If you say to somebody, would you use one of the 7-inch tablets, would somebody ever use a Kindle [Fire, $199] to do their homework? The answer is no; you never would,” he said. “It’s just not a good enough product. It doesn’t mean you might not read a book on it…”

Source: The Seattle Times



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