Barnes & Noble Cuts Prices on NOOK Tablet and NOOKcolor Devices

by Reads (1,717)

In an apparent attempt to compete with the Google Nexus 7, Barnes & Noble has announced a price cut for its line of NOOK devices, discounting the 16GB and 8GB models of its NOOK Tablet, as well as taking $20 off the NOOK Color price tag.

NOOKcolorThe NOOKcolor now costs $150 thanks to its recent price drop, while bookseller also took $20 off the 8GB version of the NOOK Tablet, dropping the price from $200 to $180. Its 16GB brethren received a $50 price cut from its original $250 price tag, with the device now at $200.

With the Nexus 7 selling for $200 and $250 for its 8GB and 16GB iterations, respectively, Barnes & Noble could be positioning itself to better compete with Google’s popular slate by discounting its NOOK tablets. Yet, these price drops come amid increased rumors that Amazon is planning to release a slew of new Kindles, including three successors to last year’s Kindle Fire tablet.

Cheaper Kindle, Too

While rumors of an 8.9-inch Kindle Fire 2, as well as a 7-inch model equipped with a front-facing camera, have been circulating for months, Amazon recently started offering a 40% discount on the entry-level, non-touch-screen Kindles to holders of the Rewards Visa credit card. Card holders can purchase the ad-supported Special Offers version for a discounted $47, while the ad-free version sells for $65, until August 15.

Granted, this is no official confirmation from Amazon that new Kindles will be coming our way, but the online retailer could be clearing out excess inventory to make room for next-gen devices.



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