A little more than a month after officially forming their new partnership, Nook Media LLC, Barnes & Noble and Microsoft have released the first offspring of their joint venture: a Nook app for Windows 8 and Windows RT.
The new app is now available in the Windows Store, and it gives Microsoft users a plethora of books, magazines, newspapers and comics to choose from. With this software’s release, Microsoft’s Surface slate, as well as other mobile devices loaded with the latest operating system from the company, will have a native digital reading application, granting users access to a large number of digital books from Barnes & Noble’s store.
Barnes & Noble <3 Microsoft
While Barnes & Noble CEO William Lynch had hinted that a Windows 8 app was coming, the two companies remained mum on any details regarding when, keeping silent at the time of the new operating system’s launch last month. That has all changed now.
The book retailer and Microsoft first teamed up back in April, when the manufacturer promised to invest $300 million for a 17.6% stake in a new Barnes & Noble subsidiary, previously known as Newco until the companies came up with the name Nook Media. The new company focuses on Barnes & Noble’s Nook digital and college businesses.
As part of the deal, the book seller agreed to load its Nook digital bookstore with Windows 8, which is a big deal for Microsoft considering many tablets are used to read eBooks.
Even though Microsoft pulled out the big guns for the Nook app by calling in mobile genius Andy Lees to spearhead the effort, the company would have had to do a lot more work to create a digital library of its own.