William Lynch, CEO of Barnes & Noble, announced in a recent interview with Fortune that future versions of the Nook will use Near Field Communication (NFC) technology.
With the recent announcement of a partnership with Microsoft, the addition of NFC to their Nook will arguably give Barnes & Noble the upper hand in the eReader market. Lynch hoped the company could do a bit more in order to improve the consumer experience, and mentions the addition of NFC into the Nook.
“We’re going to start embedding NFC chips into our Nooks,” Lynch said. “We can work with the publishers so they would ship a copy of each hardcover with an NFC chip embedded with all the editorial reviews they can get on BN.com.
“And if you had your Nook, you can walk up to any of our pictures, any of our aisles, any of our bestseller lists, and just touch the book, and get information on that physical book on your Nook and have some frictionless purchase experience,” he continued. “That’s coming, and we could lead in that area.”
Fortune asked if the NFC experience will be rolling out this year, only to hear a “Maybe,” from Lynch.