Barnes & Noble Outsourcing Nook Production

by Reads (2,259)

Bookseller Barnes & Noble announced this morning that it will partner with an undisclosed company to produce the Nook line of tablets and eBook readers.

The company will continue to design these devices, but outsource the production. The eReaders in the Simple Touch and Glowlight lines will still have the Barnes & Noble brand, but its Android-based tablets will be co-branded with whatever company ends up making them.

B&N says it is making this move to “significantly reduce losses in the NOOK segment by limiting risks associated with manufacturing.” The company lost $475 million in its Nook division last year.

The Nook HD and Nook HD+ tablets will continue to be sold through the end of this year, and B&N promises to continue to support and update these products.

In today’s announcement, there was no mention of Microsoft’s rumored attempt to buy the Nook division outright.



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