Barnes & Noble wants students to know the book seller has eTextbooks.
While rental and used books options have been around for a while, the digital textbook is a more recent development. The eTextbook is essentially a digital version of the printed alternative. Barnes & Noble claims these digital books save students roughly 60 percent and the company expects sales of eTextbooks to grow in the upcoming year. In addition, Barnes & Noble is expanding its textbook rental program and the sale of NOOKColor and NOOK Simple Touch Reader to all of its on-campus bookstores.
Amazon is also making a play in higher education with the recently released Amazon Student app, allowing students to compare prices and shop for textbooks and other merchandise. The app can also be used to shop for electronic appliances, video games, DVDs and other material. Students who use the app will also be enrolled in the Amazon Student Program which gives students free two-day shipping and exclusive deals on products.
The market for eTextbooks is heating up as Amazon announced an eTextbook rental program for Kindles last month. Last year Barnes & Noble unveiled the NOOK study, a free education software application that serves as a hub for students to manage all digital content, including eTextbooks, lectures, notes and class material.
For more information on the latest tech for back to school check out our Back to School buyer’s guide.