Barnes & Noble to Announce New eReader

by Reads (2,803)

Barnes & Noble has recently made statements that the NOOK manufacturer is on the cusp of releasing an all new eReader, and that an official announcement will be made before the end of May. 

Barnes & Noble LogoB&N filed an 8-K with the SEC, and said in its report that it “expects to make an announcement on May 24, 2011, regarding the launch of a new eReader device.” Further details were not disclosed, and what direction this device will take is open to much speculation.

Barnes & Noble’s current eReader, the NOOK Color, is ferociously battling the Amazon Kindle in the eReader market. Neither Amazon nor B&N are forthcoming with sales numbers for either device; however reports indicate that the Kindle currently reigns supreme.

B&N recently managed to augment the NOOK Color’s appeal with the release of update v1.2, which allows the LCD touchscreen eReader to have a wider range of uses and application, and essentially turns the device into a budget Android tablet.

The device to be announced on May 24 could be a more devoted eReader, now that the NOOK Color is shedding its bookish focus to an extent. Or it could be the contrary, a device that is more fully marketed as an Android tablet and features the specs and hardware expected out of modern slates (cameras, Honeycomb, etc).

Which direction B&N decides to go should be fully apparent in a matter of weeks.

Source: NASDAQ



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