BlackBerry Cautiously Considering Making Another Tablet

by Reads (2,806)

BlackBerry CEO Thorsten Heins says that his company is open to the idea of making a follow-up to the PlayBook tablet, but he doesn’t sound optimistic about it.

BlackBerry PlayBookHeins was speaking during the Australian launch of the BlackBerry Z10, and he made it clear that his company’s focus is primarily on smartphones right now.

Still, the executive laid out what the Canadian company’s tablet strategy might be: “How can we take this to the next stage and not just be another tablet, or another design of a tablet? How can we really add value?”

Heins pointed out some of the challenges in making a second-generation Playbook. “Tablets in my view, from a hardware perspective, is a very difficult business. There’s one company, kudos to them, that did it really well and they own the majority of the market.” He was, of course, referring to Apple which has about half the tablet market.

He went on to say that he thinks that all of computing is eventually going to converge on the smartphone. “(It) has huge processing power these days. Why would I carry various platforms with various processing powers if I can do everything with this device?”

In the mean time, BlackBerry insn’t ignoring PlayBook users — the company has promised that its tablet will get an upgrade to BlackBerry 10, the version of its operating system that debuted in January.

Source: Herald Sun



All content posted on TechnologyGuide is granted to TechnologyGuide with electronic publishing rights in perpetuity, as all content posted on this site becomes a part of the community.