Analysts are reporting that the BlackBerry PlayBook has sold well over its past month of availability, and that since the PlayBook’s launch RIM has managed to put significantly more devices in customers’ hands than some other big name tablet manufacturers.
The PlayBook has been available for just under a month (having launched on April 19), but in that time span there have been approximately 250,000 PlayBooks sold. That’s nowhere near iPad levels, but it also puts the PlayBook significantly ahead of the Motorola Xoom. It took the Xoom, which is one of the biggest-named Android tablets (and tablets in general) currently available, approximately twice as long to reach 250,000 sales.
Mike Abramsky, an analyst with RBC Capital Markets, developed the 250,000 figure after various channel checks. He also said that sales of the PlayBook have remained relatively steady since launch day.
250,000 units sold actually lag significantly behind RBC’s original estimates, which predicted four million PlayBook sales in 2011, and six million total sales after one year on the market. At the current rate, Abramsky forecasts approximately 500,000 PlayBook sales by the end of the device’s first quarter of availability.