Bluetooth Shipments Climb to Five Million per Week

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Bluetooth Shipments Climb to Five Million per Week

Today, the Bluetooth Special Interest Group is boasting a milestone in the relatively slow adaption of its short range wireless technology. According to the Bluetooth SIG, five million “bluetooth units” are shipping weekly. The numbers are based upon products and devices such as cell phones, headsets and even cars. We received the following press release today:

Bellevue, WA — May 24, 2005 —  The Bluetooth Special Interest Group (SIG) today announced that as a result of the growing consumer demand for Bluetooth wireless technology, the technology met the significant milestone of five million Bluetooth units shipping per week. The five million milestone demonstrates the wide acceptance of Bluetooth technology in a multitude of applications such as mobile phones, cars, portable computers, mp3 players, mice and keyboards.

“Five million units shipped validates the sizeable market for Bluetooth technology – every time you blink an eye, another ten Bluetooth chipsets see the world,” said Michael Foley, Ph.D., executive director of the Bluetooth SIG. “When you couple that with the recently announced collaboration between the Bluetooth SIG and UWB, Bluetooth technology will further reinforce its leading position far into the future. Even today, we expect this will have a positive impact in Bluetooth uptake.”

“The five million per week mark proves that Bluetooth technology has strong marketplace traction. Microsoft is committed to ensuring that the platform support in Windows meets the needs of the marketplace” said Harish Naidu, general manager of the Windows Device Experience Group at Microsoft Corp. “Bluetooth technology enables millions of people to cut through the clutter of cables and experience new possibilities to connect. We look forward to continued cooperation with our industry partners on Bluetooth deployments so that our mutual customers can enjoy the benefits”

“Nokia is pleased to see the impressive numbers of Bluetooth technology growing deployment rate,” says Jyrki Rosenberg, Director, Strategic Technology Marketing, Nokia. “For Nokia, Bluetooth technology is an important element in our optimized mix of radio technologies that enables seamless connectivity and a more wireless lifestyle for our customers. Already today, Nokia has introduced state-of-the-art mobile devices that allow data transmission using both high-speed cellular networks, WLAN hot spot access, and Bluetooth technology.”

Bluetooth wireless technology has set its mark in every level of adoption. Since the first release of the Bluetooth Specification in 1998, over 3400 companies have become members in the Bluetooth Special Interest Group (SIG). Meanwhile, the number of Bluetooth products on the market is multiplying rapidly. Volumes doubled from 2003 to 2004 to an installed base of over 250 million with a continued growth likely reaching 500 million units by the close of 2005. Paired with this is the notable increase in consumer awareness of Bluetooth wireless technology [See Millward Brown survey release].




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