Maybe the Amazon Kindle hasn’t completely blown the competition out of the water just yet: while reporting its earnings for the third quarter, which ended on January 29, Barnes and Noble made the claim that it now owns a 25 percent share of the eBook market in the US.
A contributing factor to the success of the Nook may be Barnes and Noble’s self-publishing platform, Pubit! Launched four months ago, Pubit! has since garnered more than 11,000 independent publishers and self-publishing authors, who have added more than 65,000 new works to the Nook bookstore. The existence of the Pubit! works in the Nook bookstore don’t serve to just pad its two million-plus available titles; currently, there are 35 Pubit! titles among the top 200 Nook books based on sales, with customers having purchased them in more than 50 different categories.
Due to its success, Barnes and Noble will be bringing its promotion of its Pubit! titles and authors to its retail channels. The first in-store event will take place tonight in Santa Monica, CA and will feature a panel discussion with two successful Pubit! authors.