CES 2013: Nero Intros Instant Photo Sharing Across Windows 8/RT, iOS & Android Gadgets

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At CES, multimedia software specialist Nero unveiled instant photo sharing across Windows 8/RT, iOS and Android gadgets through the imminent addition of two new NeroKwik apps.

NeroKwik for Android tablets and smartphones is already available in Google’s Play Now and the Amazon App Store, said Patrick Kirchgaessner, product manager, in an interview at CES with TabletPCReview. Nero now plans to release an iOS app through Apple’s App Store by the end of January, and a Windows 8/RT version over the next month or so.

In a live demo at the ShowStoppers press event, Kirchgaessner showed how photos snapped with a Samsung Galaxy camera can be displayed within seconds across devices like an Android tablet, an Android phone, and an Apple iPod.

Photos are organized into a catalog on the device with themed collections known as “Tapestries,” which can be shared through e-mail or text or by posting them to Facebook or Dropbox.

Nero is also looking at adding integration with other major Web-based services, such as Google+ and Microsoft Skydrive, he said.

The upcoming Win8/RT app will provide a similar feature set to the existing Android app, but with a slightly different user interface (UI).

For example, on Android devices, users will scroll down the screen vertically, whereas on Windows 8/RT PCs and tablets, the scrolling will be horizontal.

The NeroKwik approach differs from cloud-based file and photo sharing services such as Dropbox and SugarSync, he noted.

“We are not a storage service,” according to Kirchgaessner. Instead, Nero is focusing on fast photo sharing and visual presentation, he said.

Rather than uploading the entire photo, NeroKwik sends only the metadata and photo thumbail.

Kirchgaessner also showed how, within a Tapestry, NeroKwik can be configured to automatically resize photos based on a choice of three criteria: social, random, or user-selectable one- to five-star ratings. 

If you’re using the social criterion, the size of a photo is automatically increased whenever someone likes it.

The existing Android app is free.

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