CES 2014: MediaFire To Update Multimedia File Sharing Apps

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MediaFire, a rival of sorts to Dropbox and iCloud, plans to update its apps for iOS and Android over the next few weeks, TabletPCReview has learned.

Befitting its name, MediaFire is much more focused on content such as video, music and photos than the increasing numbers of other cloud storage services out there, said Brent Bucchi, company VP, in an interview with TabletPCReview at CES 2014.

MediaFire“We’re for people who are passionate about media. We’re about storing and sharing your files, not about backing up your files and they stay there,” according to Bucchi.

MediaFire began its life as a web site. Later, the company released apps for iOS and Android, which were demo’d at the Showstoppers press event at the tradeshow in Las Vegas.

Synchronization with MediaFire Desktop

The updated apps, slated for release over the next few weeks, will add synchronization across all MediaFire platforms, which now include desktop editions for Windows and OS X that are in public beta.

Launched a few months ago, MediaFire Desktop has gotten more than a million downloads, raising MediaFire’s total user based to 34 million people, he said.

MediaFire Desktop offers much of the same features as the web edition, except that the software is tightly integrated with the OS on which it runs. On Windows, this means integration with the Windows desktop, and on OS X, it means integration with the Finder, he said.

Features for Video and Music Buffs

MediaFire offers lots of special capabilities geared to video and music buffs, TabletPCReview was told. “We can create an MP4 file no matter what the format of the original video,” he illustrated.

Additionally, MediaFire can detect the resolution of a device — whether it’s a tablet, phone, or PC — and optimize streaming to that resolution.

MediaFire also scans for copywritten content, to prevent users from running into copyright infringement issues.

Bands like Flying Lotus and Dead Mouse use MediaFire to share musical “works in progress” with fans, according to Bucchi.

“You can set permissions for individual files,” he said. “People can follow a file itself on Twitter, with the file automatically updating itself.”

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