What do consumers looking to buy personal technology want? According to one survey, 42 percent of US consumers would like a tablet that runs the Microsoft operating system.
In a market that’s ruled by the Apple iOS-based iPad, this comes as a bit of a surprise. Yet, according to the survey from Boston Consulting Group, customers are longing for a Windows tablet. While there are Windows tablets on the market, including the Fujitsu Stylistic Q550 and HP Slate 500, those devices are focused at the enterprise. What respondents seem to be yearning for is a slick and consumer-friendly device like the iPad that runs Windows. The results showed Apple trailing behind with 27 percent of respondents preferring an iOS platform on their tablet and Android coming in with only 20 percent of consumers wanting the Google operating system.
A Forrester poll conducted earlier this year discovered similar results. According to that survey, only 9 percent of consumers considering buying a tablet prefer an Android-based device, compared with 16 percent who prefer iOS and 46 percent who want Windows.
By looking at these results it appears Windows is still a very popular brand and Microsoft has a huge untapped opportunity in this field. With the Windows 8 release right around the bend, consumers might get their wish in 2012.
Source: All Things D