Only seven percent of Americans read and purchase eBooks — many of them for devices other than eReaders (Kindle, Nook and Kobo iPad apps, perhaps?) — but they will purchase $9.66 million in eBooks by the end of 2010. That number is expected to grow to nearly $3 billion in 2015, analysts at Forrester report.
The analysts claim that eBooks are the driving force in eReader success, adding, “the success of the devices has been fueled by the convenient availability of the most popular books in digital form.”
Analysts at In-Stat seemingly agree with this notion as they foresee a large jump in the shipment of eReaders in coming years, with numbers swelling to 35 million eReaders shipping by 2014, up from 12 million eReaders this year.
The nation’s leading devices, the Barnes & Noble Nook and Amazon Kindle, are both sold through eBook sellers, perhaps exemplifying Forrester’s point about eBooks driving device adoption.