New data shows that third-party retailers are offering bigger and more frequent discounts on Apple products, making the company’s tablets and phones far more affordable that the sticker price may suggest.
While the iPad is king of the tablet world, it doesn’t mean customers have to pay top-dollar from the Apple store to take home the device and they don’t have to wait long for discounts to come around. In fact, according to data collected by dealnews, the iPad Air dropped to an all-time low price just one month after it debuted and is readily available for $450 or less.
Following the release of the original iPad, it took 11 months for retailers to begin slashing the price of the tablet to build hype and drum up business. Once the iPad 2 came around, it only took four months for retailers to begin offering deals, originally just knocking 10 dollars off the original $500 price. However, the initial offer blazed the trail for a total of 24 discounts offered for the iPad 2 over its lifetime, compared to three for the original iPad.
The trend continued with the third-generation iPad, which was already being offered at discount prices one month after Apple’s keynote announcing the device. The iPad 4 followed suit, as it was sold for $450 ($50 below Apple’s sticker price) a month after its debut and $400 before the iPad Air was announced. The iPad 4 was the first Apple table to fall down to the $400 price point while it was still the company’s flagship model.
The only outlier in the deal trend of iPad tablet deals is the iPad mini, neither the original nor the second-generation models saw deals until three months after they were released.
So what does this mean for consumers? Well, iPads are becoming more and more affordable and buyers don’t need to wait long after their release to purchase these products at a discounted price. That said, consumers looking to purchase an iPad mini may want to jump on the first deal they see, or opt to go with the iPad Air.