Gadget Survey Finds NY Loves iPad, eReaders for MA

by Reads (4,416)

New Yorkers own the most iPads, Massachusetts residents are the biggest eReader owners, and flat panel TVs are pervasive in Maryland, but people who live in Atlanta, GA own the most TVs per household, says a new survey measuring gadgets across US states and metro areas.

Households in New York State are, in fact, 52% more likely than average to own at least one Apple iPad, according to the first annual Gadget Census, conducted by the electronics shopping site Retrevo among 7,500 respondents.

Maybe the iPad is “the ultimate subway companion,” a Retrevo staffer speculated in an accompanying blog.

Conversely, homes in Massachusetts – the location of a number of prestigious universities – are 49% more likely to own an eReader than households as a whole.

Pennsylvania and Michigan Love Low Tech

Pennsylvania, another Northeastern state, took the dubious top honors in the lower-tech “feature phone” category, owning 14% more of these lower-tech devices than average.

Point-and-shoot cameras, on the other hand, turned out to be most widely owned in Michigan, which showed a rate 8% higher than other states.

“There must be a lot of people in Detroit and other places in Michigan taking pictures of their cars, their friends, their family, and anything else that catches their eye,” Retrevo’s blogger surmised.

Source: Retrevo

More Laptops in Denver

Further out West, Colorado took top prize for laptops, with a score 13% higher than average. Close runners-up in the laptop category included Georgia and Minnesota.

Surprisingly, perhaps, California didn’t win in any particular gadget category, although the Golden State did earn Retrevo’s “Green Award.”

More specifically, Californian homes are 47% more likely than the average household to have recycled an old gadget over the past year.

Maryland Take Double Honors

Maryland — a state dotted with bedroom communities for neighboring Washington, DC –turned out to be the only state to land on top in two gadget categories: smartphones and flat panel TVs.

Whether the influence came from government-issued BlackBerry smarpthones, the availability of WiMAX, or the thousands of lobbyists who live and work inside the Beltway, “little old Maryland beat out the rest of the country with 48% more households with at least one smartphone,” the blogger wrote.

Apparently, the flat panel TV battle was much narrower, with Maryland showing only 13% more flat panel ownership than US households on the whole.

Atlanta Home to TV Fanatics

Among the major metro areas analyzed, on the other hand, Greater Atlanta grabbed the “TV Fanatics” title. Atlantans not only have TVs in more places in the house – including, in some cases, the bathroom or garage — but they also watch the most TV and record the most shows, according to the survey results.

In contrast, the San Francisco Bay area scored the award for “Media Streamers.” In the region surrounding the Golden Gate Bridge, more households are streaming everything from TV shows to music. “We’re not sure if DirecTV should give up on the Bay Area but it looks like lots of folks on the West Coast are getting their TV online,” the blogger quipped.

The San Francisco metro area also won the “Being Green with Gadgets” prize, for owning lots of energy-efficient gadgets while recycling old gadgets.

On the other end of the country, the New York City metro area took the grand prize for “Emerging Technology Owners,” a category encompassing gadgets such as iPads, netbooks, smartphones, and Blu-ray players.

Old Tech in Phoenix

At the opposite extreme, the people of the Phoenix, AZ metro area got the nod for “Old Technology Owners,” for owning older types of gadgets like feature phones, analog cameras, CRT TVs, and VCRs.

Yet while the survey results didn’t say so, all of the “Old Technology Owners” in the Phoenix area might not necessarily be particularly old. Although the age demographics could be different for the entire metro areas studied by Retrevo as opposed to just the cities themselves, the 2000 US Census actually found residents of the city of Phoenix to be statistically younger than those of New York City. Median ages were 34 years for New York City, as opposed to 31 years for Phoenix.




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