Global Shipments of Branded Tablets Up 24% Last Quarter

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The market for brand-name tablets was up strongly in the final quarter of last year, with Android-based devices narrowly outselling Apple’s iPad, according to industry analysts.

There were 58 million tablets shipped by recognizable brands in the Oct. through Dec. period, according to estimates by Strategy Analytics. This was up 24% from the 46.7 million that shipped during Q4 2012.

Of these, 28.7 million ran Google Android for 49% of the global market, while 26 million ran Apple iOS for 45% of the market.  In the same quarter of the previous year, the iPad outsold all branded Android-based tablets, but increases in shipments by Samsung and others reversed this. 

The remaining Q42013 share went to Microsoft Windows with 3.3 million devices (up from 2.1 million), as BlackBerry’s share has dropped to 0%.

Results By Company

Apple announced this week that it has sold 26 million iPad and iPad mini units last quarter. That’s a 13.5% increase year-over-year.

Apple is the only company that regularly publicly reveals how many tablets it sells, but industry-analysis firm IDC estimated how many were shipped by other companies.

Samsung supposedly shipped 14.5 million tablets in Q4, up 85.9% from the 7.8 million is shipped in Q42012.

Shipments of Amazon’s Kindle Fire series were estimated to have slipped slightly, from 5.9 million to 5.8 million.

Asus’ Q4 shipments of went from 3.1 million to 3.9 million year-over-year. Many of these were sold as the Google Nexus 7.

Lenovo’s tablet shipments allegedly grew significantly last quarter, to 3.4 million. In the same quarter of 2012 it shipped just 800 thousand units.

Source: Strategy Analytics, IDC


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