Google has released an iOS version of Google Now, its service that seeks to act as an intelligent assistant for the user. It includes a voice-control feature that invites comparison with Apple’s Siri.
This hasn’t been released as a stand-alone app, however, but rather as part of the updated Google Search app. Still, it offers many of the features of the service that is built into Google’s Android OS.
Google Now tries to be a pro-active digital assistant, informing users of the information they want before they know they need it. This includes traffic and weather information, sports scores, and much more. These appear as cards which pop up only as they become relevant (see here).
The voice control portion of this app allows the user to ask, for example, “Do I need an umbrella this weekend?” and get the forecast.
The updated Google Search app is available now, for free, on the Apple App Store.
Google has released a video showing off some of the features of Google Now for iOS: