Motorola shipped only 1 million tablets in 2011, according to Motorola Mobility’s Q4 and full-year financial results. In Q4, it shipped only 200,000 tablets.
The numbers must be sorely disappointing for Motorola, considering it teamed with Google for the Xoom, the much-hyped first tablet running Google’s tablet operating system, Honeycomb. It also released two follow up tablets in December, the Droid Xyboard 10.1 and Xyboard 8.2 (called the Xoom 2 and Xoom 2 Media Edition overseas).
Motorola did not necessarily sell 1 million tablets, as the number just indicates the number of devices that are in the retail channel, including those in warehouses and on store shelves.
One major reason the Xoom did not sell well was its prohibitive price. It was $800 off contract and $600 with a two-year Verizon agreement at launch. A $600 Wi-Fi Xoom launched months later. By comparison, the Apple iPad 2 started at $500 launch. The Xoom also shipped in February without its promised 4G LTE capabilities, and it took Verizon and Motorola seven months to offer the upgrade. Lack of Android tablet apps and relatively bulky hardware compared with the iPad 2 and thin Samsung Galaxy Tab models also hurt the Xoom.
For Motorola, there is still hope for the Droid Xyboard tablets, which are also available through Verizon with a contract or with Wi-Fi beginning at $400 for the 8.2-inch model. The company did not reveal any new tablets at CES 2012, but may have a deviced lined up for Mobile World Congress, which kicks off in late February.
The Motorola numbers come just days after Apple’s most recent earnings report in which the Mac maker revealed it had sold, not shipped, 15.43 million iPad 2s the last quarter, and a report indicating Android tablets now own approximately 40% of the market, up from 29% in 2010.