While HP teased consumers with a limited-time discount for the TouchPad on August 5, it appears the company has decided to make the reduction permanent.
As confirmed by its retail website, HP has cut the price of its 16GB and 32GB TouchPads by $100, to $399 and $499, effective immediately. This comes a week after the company offered a $100 discount on the devices for two days only.
The TouchPad, which runs webOS, faces competition from other tablets like the Honeycomb-based ASUS Eee Pad Transformer and Toshiba Thrive. With the 16GB model of the Thrive priced at $479.99 and an 8GB model priced $429.99, it looks like the 16GB version of the Transformer is the TouchPad’s biggest contender, pricewise. The ASUS tablet also sells for $399. All three slates will look to compete with the market-leading Apple iPad 2, which costs $499.99 (16GB, Wi-Fi).
This announcement comes after a rumor claiming a late August release for the TouchPad 4G began circulating. Though HP has not yet confirmed such details, the device is available for pre-sale on Amazon for $700. The company will also give $50 worth of App credit to customers who bought the TouchPad between July 1 and August 4.