IDC: Amazon Kindle Fire Sales in Steep Decline

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Though they can’t pin down the exact number of Kindle Fires sold thanks to Amazon’s reluctance in revealing the figure, analysts roundly agree that the Kindle Fire has outsold every other Android tablet to date. In fact, recent numbers from comScore claim it has more than half the Android tablet market.

Amazon Kindle FireBut that may not the be the case for long, as IDC is pouring cold water all over the Fire, claiming Kindle Fire shipments declined from 4.8 million units in Q4 2011 to less than 750,000 units in Q1 2012.

Looking at the total market, Apple dominated Q1 with 68%, up from 54.7% in Q4 2011, with Amazon dropping from second place with 16.8% in Q4 to third with “just over 4%.” Samsung once again took second place, with Lenovo and Barnes & Noble in fourth and fifth, respectively. In total, 17.4 million tablets shipped in Q1, down from 28.2 million during the holiday quarter

So what is putting out the Fire? Perhaps rivals are making up ground with low-cost alternatives, like the $200 B&N NOOK Tablet as well as older and discounted Galaxy Tabs, which typically sport a more impressive spec sheet than Amazon’s device. To that end, Samsung just released the $250 Galaxy Tab 2 7-inch, which could also compete with the Kindle Fire.

IDC expects these low-cost devices, in addition to the rumored Google tablet from ASUS to help Android tablets rebound in the coming quarters and regain market share.

Source: IDC



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