Market-analysis company IDC now predicts tablet shipments will exceed those of laptops this year, as the slumping PC market is expected to see negative growth for the second consecutive year. In addition, IDC expects tablet shipments to outpace the entire PC market (notebooks and desktops combined) by 2015.
“Tablets surpassing portables in 2013, and total PCs in 2015, marks a significant change in consumer attitudes about compute devices and the applications and ecosystems that power them. IDC continues to believe that PCs will have an important role in this new era of computing, especially among business users. But for many consumers, a tablet is a simple and elegant solution for core use cases that were previously addressed by the PC,” said Ryan Reith, Program Manager for IDC’s Mobility Trackers.
While Apple has led tablet sales for several years, sales of low-cost Android devices are now driving the market. The average selling price for tablets is expected to decline this year by 10.8% to $381.
“Apple’s success in the education market has proven that tablets can be used as more than just a content consumption or gaming device,” said Jitesh Ubrani, Research Analyst for the Worldwide Quarterly Tablet Tracker. “These devices are learning companions, and as tablet prices continue to drop, the dream of having a PC for every child gets replaced with the reality that we can actually provide a tablet for every child.”
Screen sizes are decreasing along with prices. IDC predicts that this year, 55% of all tablets will have displays smaller than 8 inches.