Intel Centrino Pro Logo and Branding Revealed

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It appears that Intel will be launching a Centrino Pro branding this April or May that will represent the Santa Rosa mobile platform. The Intel Centrino Pro branding seems that it will be pushed hard at business IT professionals based on a document received from an anonymous tipster. The document also includes the actual logos Intel will be using for this new marketing push.

In an email Intel sent out this week the body contained the following message:

“Is it even possible to make the Intel® Centrino® brand any better? Yes it is! In April/May, Intel will launch Intel® Centrino® Pro Mobile Technology representing premium Intel technology for business empowering IT managers to inventory, diagnose, repair, and protect their PC fleet even when they are powered off or when the operating system (OS) is inoperable. Intel Centrino Pro mobile technology represents energy efficient performance for quick responsiveness and productive multitasking, battery life for sustained productivity, small and innovative form factors, and wireless connectivity for untethered data access.”

So based on this it seems the Intel Centrino Pro branding will be targeted strongly towards business and IT professionals for its integrated security features and enhanced wireless access, but it’s likely Centrino Pro will be used to target consumers as well. Basically, Intel Centrino Pro is what will be the release name for the current code named Intel Santa Rosa platform.

Some specifics on how the Intel Centrino Pro branding will be presented (view large image)

Santa Rosa / Intel Centrino Pro Overview

Intel announced last year that its next update to the mobile processor platform, code named “Santa Rosa”, would include the following enhancements:

  • 800MHz front side bus (current Merom tops out at 667MHz FSB)
  • 64-bit support (as the current Merom already offers)
  • dual-core (as the current Merom already offers)
  • 4MB L2 cache
  • GM965/PM965 chipsets (Crestline for improved graphics)
  • 82566MM Gigabit Network chip
  • 4965AGN wireless chip (Kedron) with 802.11n support
  • Wi-Max and HSPDA integration (rumored)

The Intel T7700 processor is one of the Centrino Pro offerings we know of, it will be a 2.40GHz processor with an 800MHz FSB. Below is a screen capture from an Intel document that shows how they want the Centrino Pro branding used and how the T7700 processor should be marketed:

In case you wanted to know how the branding should not be used, here’s a snippet from the document that shows just how anal Intel is and what won’t fly with them in terms of usage of the Centrino Pro branding:

(view large image)





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