In an attempt to catch up in the smartphone and tablet race, Intel is combining four divisions under a new mobile communications unit, where it hopes to gain more traction in the market.
While Intel’s processors power 80 percent of the world’s PCs, the company has failed to gain a foothold in the ever-growing smartphone and tablet market. According to spokesman Robert Manetta, a new division combines Intel’s netbook and tablet segments, its ultra mobility division, the mobile communications division and the mobile wireless division. Manetta stated that the ultimate goal is to speed up and improve the development process. The new mobile segment will be headed by Mike Bell, who moved to Intel last year after aiding in the development of the iPhone, and former Infineon executive, Hermann Eul.
Intel, which competes with energy efficient chips via technology licensed from Britain’s ARM holdings, has been adapting its PC architecture for mobile use; however the company faces tough competition from Qualcomm and Texas Instruments. Rumors claim that manufacturers will unveil smartphones featuring a new Intel mobile chip, codenamed Medfield, early next year.