iPad users now have access to their very own, exclusive newspaper. Media giant News Corp, parent company to Fox, The New York Post and many more, has teamed with Apple to launch “The Daily”, a subscription-based news source promising new, varied content every day. The Daily hopes to be a trendsetter as the population finds new ways to consume its news media.
During the launch event, chairman of News Corp. Rupert Murdoch conveyed the underlying sentiment of the digital paper with the statement “New times demand new journalism.”
The Daily is being helmed by an old face, however, as Editor-in-Chief Jesse Angelo is the former managing editor of The New York Post, and a longtime acquaintance of Murdoch’s.
The Daily focuses on six main areas: news, sports, celebrity/gossip, opinion, arts and life, and apps/games. Between these categories, The Daily will display a ton of features, some found in traditional newspapers, some found on online media sites, and some that are pretty unique. An early leaked document revealed the following before the announcement:
- Hundreds of pages of coverage
- Original HD video content
- Select articles offered as audio recordings
- 360 degree photos
- Interactive charts and info-graphics
- The option to save articles to read later
- Web-friendly versions of articles sharable via Facebook, Twitter, and e-mail
- In-app comments
- Customizable sports section with users’ teams’ news, scores, and feeds
- Local weather
- Daily crosswords and Sudoku
To get a full feel for the user interface, check out the video below.
Aside from some (possibly a lot) of The Daily’s content being available online, when asked whether the ePublication would be iPad exclusive for long, Murdoch replied: “We’ve been quite honest with Apple, and we’ll be on all major tablets.” Exactly how long it will take The Daily to make a jump to other devices was not stated.
The Daily has a free two week trial period for users to gauge their interest. After that, it can be purchased for $0.99 per week, or $39.99 for a year. During the launch, several members of the press questioned the price structure, specifically why the app wasn’t being offered for free when it could potentially draw a significantly larger audience and more advertising dollars. Murdoch responded that paid subscriptions “are better for advertisers and will draw better advertisers at a better rate.”
The Daily is currently available in the iTunes store.