iPad Sales Experienced Continued Weakness in Q2

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In the second quarter of this year, Apple sold 11.1 million iPads, down from 13.2 million in the same period of last year. This continues a trend of slowing tablet sales that has persisted for over a year.

Apple is the only company that announces how many tablets it sells each quarter. However, market-research firm IDC estimates that Samsung shipped 8.5 million units globally last quarter, Lenovo shipped 2.4 million, and Asus shipped 2.3 million. This puts Apple well ahead of even its strongest competitors.

Apple Staying Positive

Luca Maestri, Apple’s Chief Financial Officer, pointed out in a conference call with investors “NPD recently indicated that iPad has 76% share of the US market for tablets priced above $200.” The company doesn’t offer a model under $200.

Maestri also said that “among consumers planning to purchase a tablet within 90 days, over half plan to purchase an iPad. For corporate buyers, the purchase intent was even stronger at over 70%.”

And CEO Tim Cook repeated what he’s said for some time: “I am still bullish on iPad.”



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