Microsoft Surface Pro Getting Off to a Slow Start

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Microsoft has reportedly sold about 400,000 Surface Pro units in the five weeks this Windows 8 tablet has been on the market.

Microsoft Surface ProThis device debuted exclusively in the U.S. and Canada on Feb. 9. Microsoft’s inability to keep up with demand for this tablet immediately after its launch couldn’t have helped its sales figures either.

More recently, the company has caught up with demand. This tablet is therefore scheduled to go on sale in a number of other countries later in the coming months. While this will certainly push up the number of units being sold, the big question will be whether this will be enough to allow this device to fulfill Microsoft’s hopes for it.

The sales figure comes from Bloomberg, who cites unnamed sources. Microsoft itself has never announced how many Surface units it has sold.

Of course, there are a number of other tablets available with Windows Pro, but the Surface is probably the best known device in the category bacause it is being made by Microsoft itself.

The Windows 8 Factor

The Surface Pro runs Windows 8 Pro, a new version of Microsoft’s signature operating system designed specifically for touchscreen-based devices. This is taking a while to catch on.

Consumers are resisting the change to a new user interface, while companies are always conservative about switching to new versions of Windows. This is surely slowing demand for Microsoft’s tablet.

Surface RT

Bloomberg’s source also indicated that the Windows RT version of this computer, the Surface RT, isn’t enjoying strong sales. Since this tablet launched in the fall, Microsoft has sold about 1 million units.

This version is less expensive than the Surface Pro because it uses an ARM processor, not an x86 one. On the other hand, it can’t run software designed for previous versions of Windows.

Be sure to read our review of the Microsoft Surface Pro, as well as our review of the Surface RT.

Source: Bloomberg



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