Headlines around the Web earlier this week trumpeted news from Europe that a retailer was taking pre-orders for the Microsoft Surface at over $1,000. However, it turns out this isn’t any indication of what this Windows tablet is going to cost.
Microsoft has been vague about what it plans to charge for this product, other than saying that it will be competitively priced. Those interested in this device and eager to find out what it will cost were likely dismayed when the Swedish retailer Webhallen started taking pre-orders for the version running Windows RT with 32GB of storage at roughly $1,150.
But there’s more to the story. According to this retailer, it has no idea what the Surface will cost, so it deliberately set it’s price high. A spokesperson told TechieBuzz:
“Our customers are very interested in pre-ordering these products, so we have set a high preliminary pricing for the lineup so that they may be able to pre-order them.”
Even ZDnet‘s Mary Jo Foley, who frequently manages to worm information out of Microsoft insiders, has no idea what that company’s first tablets will cost. At this point, all that we have to go on its Microsoft’s statement that this device will be competitive — which means it can’t be too much over the price of a comparably-equipped Apple iPad.
Microsoft is going to have complete control over this and every aspect of the Surface, as this product will only be available at this company’s own stores.