Microsoft to Cut Price of Windows RT Software, Report Says

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Microsoft plans to cut the cost of its Windows RT software in an effort to get original equipment manufacturers (OEMs) to produce more ARM-based RT tablets, according to a new report.

Windows RT tablets hold less than a one percent share of the tablet market, according to IDC. When compared to the 40 percent share that Apple’s line of iPads take, Microsoft is barely even considered a player in the tablet market. Android is second to the iOS platform, with various OEMs making tablets running the operating system.

Microsoft doesn’t disclose the price it charges manufacturers to pre-install the RT software, which is a variant of Windows 8 designed for mobile devices with chips based on ARM technology. However, any price cut would allow OEMs to sell Windows RT tablets at a lower price and this, in turn, could boost sales.

The price cut is for “small-sized” tablets only, says the report, which appeared in Bloomberg.

According to Bloomberg’s sources, who are unnamed, Microsoft will attempt to drum up interest in Windows RT at Computex, which officially begins tomorrow in Taipei. The sources told Bloomberg that a Microsoft executive will point to the company’s commitment to the success of RT in a speech during the show.

Several OEMs, including HP, have stayed away from developing Windows RT tablets for fear of low sales numbers. Samsung developed an RT tablet, but then only sold it in a small number of markets and hasn’t made any announcement regarding a successor. Also according to the report, HTC scrapped plans for an RT tablet and “balked at the price of making the machines.”



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