Mobile Tablet Shipments Surpass Netbooks in Q2

by Reads (2,044)

Media tablet shipments made history in the second quarter of 2011, surpassing the number of netbooks shipped by more than 6 million units. 

iPadAccording to ABI Research, a market research and intelligence firm, media tablet shipments reached 13.6 million units, compared to 7.3 million netbooks. Previously in the first quarter of 2011, netbooks held the lead with 8.4 million shipments, with media tablets shipping just 6.4 million units. 

The company also noted that the Apple iPad was responsible for 68 percent of tablet shipped globally in the second quarter. With ABI Research expecting 60 million media tablets to ship globally in 2011, the company’s group director of mobile devices, Jeff Orr, does not foresee the netbook making a comeback over tablet sales. 

“This is a trend that we do not expect will reverse,” said Orr in a statement. “As they are different segments, this is not a direct replacement behavior, but a changing of leadership for the most interesting device type.”

So why the increase in popularity of tablets over netbooks? Orr believes the perception of ease associated with the tablet could be a driving force with older generations who perceive PCs as difficult to use.

LEAVE A COMMENT

0 Comments

|
All content posted on TechnologyGuide is granted to TechnologyGuide with electronic publishing rights in perpetuity, as all content posted on this site becomes a part of the community.