Motorola Shows Off Xoom, Satirizes Apple in Super Bowl Ad

by Reads (3,160)

Following up on its teaser ad, Motorola delivered the real thing on Super Bowl Sunday, showing the Xoom running a bunch of different apps and taking a few jabs at Apple in the process.

Motorola is hoping that the Xoom, the first tablet running Android OS 3.0 (Honeycomb), will be an iPad killer. Apple’s tablet currently has a commanding grip on the market, with iPads accounting for 75% of last quarter’s tablet shipments.

The Super Bowl ad did not mention these details, but various leaks have confirmed that the Xoom will launch on February 24 with an $800 price tag.

With this release date nearing, Motorola has launched a Xoom product page detailing the tablet’s specs. Highlights include a 1280 x 800 resolution on the 10.1-inch screen, the touted Android 3.0 OS, Adobe Flash support, and an NVIDIA Tegra 2 1GHz dual-core processor.

So, what did you think of the ad? Did it rival Apple’s classic? Did it make you think about a role reversal between Apple circa 1984 and Apple in 2011? Did it make you want a Xoom? Sound off in our forums.



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